BACKGROUND

Youthonomics was an innovative report focusing on intergenerational inequalities. The ranking report, the Youthonomics Global Index, analyzed the situation of young people in 64 countries from a social, economic and political perspective, underscoring which countries allow youth to flourish and prosper—and how—and which ones don’t.

PROGRAM GOAL

Position Youthonomics as an important report for understanding the opportunities for youth on a global basis.

STRATEGIES

• Develop compelling marketing materials to help position the organization with a variety of audiences
• Create cohesive and consistent branded visual imaging that can be used in all manner of communications
• Develop a website UX that will help facilitate discussion and provide usable data
• Spread the word through high-level international media

TACTICS

• Develop brand positioning statements and statistic-rich media materials
• Secure global media placements that would prominently feature the basis for the report and its findings