• Why does it matter?
  • Who do you want to reach?
  • Why do you want to reach them?

We take a good look at the landscape.

  • Is there someone else like you?
  • What makes them different than you?
  • Can you sustain the growth you want? Is it reasonable?

We think about who you want to reach.

  • Is someone reaching them already?
  • What have they said they want? Really want?
  • How do they want to be approached?
  • What will move them?

Then, we start packaging a story.

  • Has someone told this story before?
  • Who is telling a story like this one right now?
  • Can we enhance our story to make it more relevant?

After exploring all the options we make some decisions.  We determine:

  • The best media vehicles for our clients
  • The best brand partners
  • The best influential ‘friends’
  • The best cause-related platforms
  • The best online and social platforms to spread the word

It can be one of these tactics, or a mix.

We organize our approach to make certain each client has a thorough understanding of what to expect every step of the way.  From annual programs, to weekly tactical planning, monthly budgeting and reporting, we are an accountable team.