We always start with questions. What matters most to you?
- Why does it matter?
- Who do you want to reach?
- Why do you want to reach them?
We take a good look at the landscape.
- Is there someone else like you?
- What makes them different than you?
- Can you sustain the growth you want? Is it reasonable?
We think about who you want to reach.
- Is someone reaching them already?
- What have they said they want? Really want?
- How do they want to be approached?
- What will move them?
Then, we start packaging a story.
- Has someone told this story before?
- Who is telling a story like this one right now?
- Can we enhance our story to make it more relevant?
After exploring all the options we make some decisions. We determine:
- The best media vehicles for our clients
- The best brand partners
- The best influential ‘friends’
- The best cause-related platforms
- The best online and social platforms to spread the word
It can be one of these tactics, or a mix.
We organize our approach to make certain each client has a thorough understanding of what to expect every step of the way. From annual programs, to weekly tactical planning, monthly budgeting and reporting, we are an accountable team.