• Why does it matter?
• Who do you want to reach?
• Why do you want to reach them?

We take a good look at the landscape.

• Is there someone else like you?
• What makes them different than you?
• Can you sustain the growth you want? Is it reasonable?

We think about who you want to reach.

• Is someone reaching them already?
• What have they said they want? Really want?
• How do they want to be approached?
• What will move them?

Then, we start packaging a story.

• Has someone told this story before?
• Who is telling a story like this one right now?
• Can we enhance our story to make it more relevant?

After exploring all the options we make some decisions.  We determine:

• The best media vehicles for our clients
• The best brand partners
• The best influential ‘friends’
• The best cause-related platforms
• The best online and social platforms to spread the word

It can be one of these tactics, or a mix.

We organize our approach to make certain each client has a thorough understanding of what to expect every step of the way.  From annual programs, to weekly tactical planning, monthly budgeting and reporting, we are an accountable team.