BACKGROUND

AMERICAN HERITAGE™ Chocolate is an authentic historic line of products—developed from chocolate recipes from the 1750’s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.

Made with all-natural ingredients and no preservatives, AMERICAN HERITAGE™ Chocolate is an artisanal dark chocolate containing 63% cacao. Mildly spicy, and slightly sweet, AMERICAN HERITAGE™ Chocolate is flavored with a blend of spices and ingredients available during colonial times, including cinnamon, nutmeg, chili pepper, orange, anise and vanilla.

AMERICAN HERITAGE™ Chocolate can be used in recipes replacing semi-sweet chocolate at a one-to-one ratio. 

PROGRAM GOAL

Raise awareness for AMERICAN HERITAGE™ Chocolate and position the product as a perfect chocolate baking ingredient for holiday recipes


STRATEGY

Commission custom recipes made with AMERICAN HERITAGE™ Chocolate from top bloggers across the country

 

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TACTICS

  • BBC identified 25 top bloggers to create recipes along with brand blog posts and social media sharing
     
  • We managed all of the product shipments, brand messaging and final recipe submissions
     

TOPLINE RESULTS

CONTENT

  • Recipes that live on blogs as well as brand website
  • Branded posts including imagery


REACH

  • 203 posts
  • 2MM+ Impressions
  • 2,370 Tweet during Twitter Party
  • #5 Twitter Trending Topic in US