BACKGROUND

We use influencers to create connections, amplify our mark, and broaden our reach.

PROGRAM GOAL

The Brief: Build influencer programs that do more than just deliver blog posts and social media coverage.


STRATEGY

Worked with influencers including Katie Jane Hughes, Katey Denno, Adrian Miller, Our Best Bites, and Justin Miller among many others. We created stories that allowed well-known personalities to get up close and personal with fans. By creating a story we created connection.

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TACTICS

  • Developed contests and holistic events that would allow superfans to connect with their favorite influencers to increase brand exposure

  • These events highlighted our influencers’ personal interests including:

    • Katie Jane Hughes: Makeup Tutorials

    • Katey Denno: Biodiversity and Clean Beauty

    • Our Best Bites: Family Baking

    • Adrian Miller: History of Soul Food

    • Justin Cherry: Historic Foodways

TOPLINE RESULTS

  • 5,000+ unique email addresses collected

  • Launched virtual cooking series with AMERICAN HERITAGE® Chocolate

  • 5 E-Zines

  • Virtual Events covering the history of Soul Food for Black History Month including Instagram Lives and YouTube Lives

  • In-person make-up tutorials

  • 39M+ Snapbar impressions

  • 371M+ Paid social media impressions

  • 77M+ Organic social media impressions

Back to: Virtual and Real Time Activations