October 2009
To Blog Or Not To Blog? Is That Really A Question?
Submitted by Gabriela Zapata on Tue, 10/06/2009 - 10:47
It seems to me that now a days blogging is the only way to go. Whether it's micro blogging, the normal blogging or status updates, we no longer reach for our phones to make a phone call but rather to update our social media profiles. Should we no longer ask for people’s phone number, but instead their Facebook and Twitter user names? With all these new platforms emerging, I often wonder how we will ever have enough time to keep up with them all. Heck, our company devotes an entire division to managing this for clients.
Although my bread and butter is made from telling clients they NEED to be in the social media realms, I strongly believe that face time is much more important than Facebook time. Yes, it's important to have a social media presence. And yes, you should keep your virtual "friends" and followers informed, but at the end of the day, how many of these people are really your friends? If you can't make the face time, at least make the phone call. Maybe Twitter is onto this idea also since they just launched the new (but when you're reading this, probably not the latest) application allowing you to make phone calls via Twalkin. Oh Twitter, you're always on top of the trends!
I know we’ll most likely be using this new application for our campaigns, so go ahead and give us a call. But, to be honest, it’s probably easier to get in touch online ☺ Someday I’ll practice what I preach.
Source: weblogcartoons.com
This Week Do Good With Your Social Media
Submitted by Gabriela Zapata on Mon, 10/26/2009 - 16:52
At this point, it's clear that social media is here to stay, but instead of asking what social media can do for you, let's consider what you can do with social media.
Our first natural instincts are to shamelessly promote ourselves with social media, and if you're in the selling business, you're looking for the best ways to market your product/client. Today we can get the word out quicker than we can get a cab, so this all makes sense. I get it. Recently, I’ve been thinking that maybe we should dedicate a week to doing good with our savvy social media skills. This week, let’s shamelessly promote a great cause to help those less fortunate in our community. And, I know just the cause: A Box of Love from Here’s Life Inner City.
Here’s Life Inner City New York is a non-profit organization we work with that is dedicated to helping the poverty stricken members of the inner city. From now until November 11th, they are hosting a campaign to sponsor Boxes of Love. What is a Box of Love? For only $36.71 a box of filled with all the trappings for a Thanksgiving feast is delivered to families in need just in time for Thanksgiving, and each Box of Love feeds a family of six!
In the past, this campaign has been wildly successful, but this year they want to make a greater impact – they want to reach 7,000 families. Seven thousand families means reaching 42,000 people - people you see everyday on the Subway and walk next to on the street. Just imagine, we could impact the same amount of people that it would take to fill Madison Square Garden twice!
So, together let’s use our amazing social media skills and make a difference. Blog about it, tweet about it, become a Facebook fan. Let’s make a difference! Donate a Box of Love today http://bit.ly/gBu8Q.