September 2009
What’s On Your Mind?
Submitted by Kelly Lynch on Tue, 09/01/2009 - 14:15
I am making a bold step and “exposing” a little bit of myself in this blog… so here goes. For the last few months (!!) I have found myself involuntarily thinking and processing my life events in 140 characters or less: “Kelly often wonders why people on the streets of NYC act like people can’t see them when they are picking their nose in public.” “Kelly knows the day is going to be good when the trains on the morning commute are totally in sync.” “Kelly wishes she was outside enjoying the amazing September weather today.” This happens regardless of whether or not I actually post the information in my status. My internal editor processes the content and then it goes through the “is this interesting enough for an actual update” phase.
I was secretly ashamed that I have been so overtaken by my social media (and a little worried that I might be going a little loopy) and thought I must be the only person that is doing this. The internal pressure to be clever, inventive and “create reaction” was almost overpowering. Then, breakthrough. In a casual conversation with friends the subject naturally came up and my friends admitted that they were doing the exact same thing. I at once let out a big sigh of relief and we all half joked about how Facebook, Twitter and the likes have changed the way we process our life experiences… what is too much to tell your network of 300+ friends? What is funny and are we really becoming “too social” when broadcasting all of our virtual dirty laundry?
It is undeniable the power of social media and for the hundreds of millions of users in the world it has created a platform for not only information sharing but for self-expression and promotion. I am not an anthropologist, philosopher or behavioral scholar, but it seems very clear to me (at least in my own head) that the “status update” mentality will forever change how we think and share information with our friends/followers.
Source: buildamovement.com
Brand Building Communications Named 2009 SAMMY Awards FINALIST
Submitted by Alex Alexeeva on Mon, 09/14/2009 - 17:57
Awards – aren’t we crazy about them? The desire to be recognized lies deep within all of us. Harder, better, faster, stronger. Perfectionists, we want to learn from the best and be the best. The best we can. And yes, we want that award – be it a simple thank you, a gift, a raise, or an Olympic medal.
Being in social media marketing, we keep an eye on the awards that celebrate the hard work and creative solutions in the digital word of mouth marketing field. The WOMMY’s and SAMMY’s are the Oscars and Emmy’s rocking our world.
Throughout this year, we have been on a real rollercoaster ride from project to project, and campaign to campaign. We worked hard – and guess what? Last week, the WOM campaign we did for Bausch & Lomb Multi-Focal contact lenses this Spring/Summer was selected as a FINALIST in the 2009 SAMMY Awards. Our submission was picked as one of three finalists in the Best Integrated Social/Cross Media Campaign category.
Needless to say, we are beyond excited! In our category, we are standing side by side with such great agencies as OMD (who did a campaign for Jim Beam), and Qorvis, Doe Anderson, Padilla Speer Beardsley and Zezza (McDonalds). The winner of the category is still to be announced at the Awards Gala on September 17th at The W Hotel, New York. (All we need is just a little bit of luck!)
No matter what decision the judging committee makes next Thursday, we already feel like winners. And that’s a great feeling – fulfilling and energizing – that leaves us wanting to come back the next year with something even bigger and better.
Source: campusliving.com