We Bring Your Brand to Life.
‘Touching a brand’ can create a lasting connection. Over the years, we’ve developed multiple activations for our clients - from film integrations that produced consumer promotions, to product development and co-branded alliances to experiential events in places like Times Square. We leverage these activations to capture the imagination and mindshare of the people and organizations our client most wants to woo.
Today, social media plays heavily in any activation. Our team always explores the best way to leverage the medium while taking the campaign beyond digital. We build online campaigns that increase brand awareness, website page views and consumer engagement, all with an eye toward creating a greater in-person experience and connection.
Virtual and Real Time Activations Case Studies:
GOAL: Bring the chocolate history story to life and encourage consumers to visit top historic landmarks in the United States by creating a chocolate-themed scavenger hunt with top bloggers and social media mavens at three top site partners.
GOAL: Bring Lytro's new technology to life online and encourage bridal consumers to engage with living pictures and share via social media as they prepare for their wedding by creating a consumer contest hosted online.
GOAL: Foster awareness with interior designers and high-net worth individuals in two key new markets--London and Miami--by linking the brand with local influencers that could lend credibility via association.
GOAL: Raise awareness and funds to provide clean, safe drinking water for families around the globe by developing a product that supported the charity: water platform but also reflected the luxury offering of a diamond brand.