Social Media Moms: Is your mom online?

Submitted by Alex Alexeeva on Mon, 07/06/2009 - 12:54

Here is a paradox: my mom doesn’t know how to send a text message from her cell phone, but she is all over the internet – forums are her second home.

Moms’ social media revolution has come and gone: US moms have conquered the web and established themselves across all online fronts: blogs, message boards, groups, social networking sites – you name it. Moms have become one of the Internet’s most influential groups and desirable targets for social media marketers.

eMarketer.com estimates 34 million mothers in the US go online at least once a month – an astonishing number, especially if you compare it to the total number of internet users in Great Britain, for example, which is just 43 million!

Moms have always relied on viral word of mouth – now they just moved it online. According to a research study conducted by MomCentral.com, 94% of moms rely on recommendations from other moms when it comes to purchasing decisions.

Thanks to Mom Central, now we also know where to find moms online:

60% are active on Facebook
40% of moms are active on MySpace
39% are active on Yahoo! Groups
37% use YouTube
25% have their own blog
20% use Twitter
14% use Flickr

For moms who use Twitter specifically, the numbers are even higher:

65% actively use Facebook
54% blog themselves, and 99% regularly read blogs
48% consider themselves early tech adopters

Staying in touch with social media moms is particularly pertinent for our clients on the consumer products side. And here comes another paradox: these days, you can sometimes ignore your own mom terrorizing your cell five times a day, but you can’t afford ignoring the booming mom community online.

Check out this post on Mashable for some really useful tips on “HOW TO: Attract and Engage Social Media Moms.”