Spokesperson Development & Positioning
BBC works with clients to develop a polished but accessible public face to the brand, whether through a media-training intensive or by identifying a spokesperson to act as a third party endorser. BBC has experience working with high-profile personalities and is able to facilitate in negotiating fees. BBC can also identify the strongest voice for a brand—whether internal or external—and shape that voice to be the best mouthpiece for the brand in the media.
When Visual Therapy joined Brand Building’s list of luxury clients, BBC immediately recognized that co-founders Jesse Garza and Joe Lupo had all the markings of great spokespersons. To date, the duo’s expertise has appeared regularly in the Associated Press, Forbes as well as on-air with the Early Show and Good Morning America.
Collier Strong is an internationally recognized make up artist who is an official spokesperson for L'Oréal Paris cosmetics. Brand Building has successfully leveraged Strong on behalf of L'Oréal Paris to serve as the face and voice of the brand during key media moments for the brand including promotional platforms, Awards Season events and new product launches.
