Social Media Marketing

BBC’s Social Media Marketing (SMM) division complements the agency’s current offerings and meets client needs in an emerging and critical market. SMM campaigns add an online viral layer to traditional communication strategies that have the ability to increase brand awareness, Web site page views and consumer engagement. SMM services can be provided as a stand-alone service or as an add-on to increase traction for an ongoing PR campaign.

BBC is known for conceptualizing and activating creative social media marketing programs, developing promotional partnerships and seamlessly partnering with client agencies. Our programs are a strategic combination of high-touch engagement and automated practices for mass viral spread. We clearly define clients’ target audiences, research where they are interacting and engaging, and build effective and results-oriented programs for connecting online.

Key Pillars include:

Conversation Generation
In today’s world, publicizing your brand on the Internet is integral to any real-world campaign. From online competitions to coupon redemption programs to brand-related digital games, BBC has conceived and executed successful and highly mediable web-related public relations initiatives. The first step includes building and managing branded social media profiles. Next, we focus on leveraging “opt-in communities” and engaging in two-way communications.

Conversation Participation
People are already talking about your brand, you can’t afford to not be part of the conversation. Social Media Marketing lets you have real-time, authentic connections with your audience by communicating in thriving online forums, from social networks to micro-blogs to blogs and message boards. We talk about brands where the “chatter” already exists and are 100% transparent in every conversation. Our focus is on elevating positive brand perception and creating a call to action.

Conversation Magnification
Creating great content and related buzz for our clients is only part of the recipe for garnering publicity. Magnifying the content via Search Engine Optimization (SEO) is a way of insuring that your website reaches the top of the pile when typed into search engines such as Google or Yahoo. Through strategic wording of website copy and search keywords, among other tried-and-true methods, SEO helps cut through the overwhelming clutter of the online world so that your business is easily and quickly found. The team also makes sure to tag, link and embed client content on all relevant social bookmarking sites like StumbleUpon and Digg, as well as networks with like-minded bookmarkers to ensure viral spread.