Rare Vintage: Celebrity Outreach

Top weeklies ran numerous stories on Angelina Jolie’s billowing Hermes gown at the SAG Awards that she purchased from Rare Vintage New York.

Actress Debra Messing is a long-time fan of Rare Vintage New York wearing numerous pieces from the collection to a myriad of red carpet events.

Goal

• Familiarize celebrity stylists with the New York-based vintage couture boutique
• Reach out to New York socialites

Strategy

• Intensive celebrity and socialite outreach
• Sponsored celebrity stylist suite in Los Angeles at Chateau Marmont during Oscar’s week
• Create a series of high-profile “salon” events with a series of partners, including FIT couture Council, socialite Shirin von Wulffen and the Museum of the City of New York

Results

• Placed Rare Vintage pieces on A-list celebrities such as Angelina Jolie (SAG Awards), Calista Flockhart (Oscars) and Debra Messing (In Style Diamond Luncheon)
• Converted celebrities to clients who now buy Rare Vintage
• 64,000,000 impressions