L’Oreal: Product Launch
L’Oreal: Garren Regional Media Tour
L’Oreal: Garren Regional Media Tour
L’Oreal: Garren Regional Media Tour
L’Oreal: Garren Regional Media Tour
L’Oreal: Garren Regional Media Tour
L’Oreal: Garren Regional Media Tour
Goal
- Build consumer excitement around what could have been a simple shampoo/conditioner repositioning
Tactics
- Engage renowned celebrity stylist, Garren, to serve as campaign spokesperson Hosted a 5-city regional media tour in which Garren took part in makeovers, TV segments, editor desk sides and consumer style events
Results
- The Vive Pro product was covered in 100% of the tour markets with 75% of coverage featuring product images