Kwiat: Promotional Platforms
Amanda Bynes wears Kwiat diamonds to the SAG Awards.
Vik Muniz, an artist known for making art from materials such as sand, chocolate, sugar and peanut butter, created images of famous actresses using 500 Carats of Kwiat diamonds for his Diamond Diva series.
Shoe designer Stuart Weitzman partnered with jeweler Kwiat to make his dream of diamond shoes come true as Stilettos with 1,420 well-cut Kwiat colorless diamonds set in platinum.
Goal
- Shift perception of company’s reputation as diamond wholesaler to luxury brand
- Increase consumer awareness and sales
Strategy
- Align the brand with Hollywood to enhance image and gain recognition
- Team up with celebrity shoe designer Stuart Weitzman to conceive “Million Dollar Diamond Shoes”
- Commission contemporary artist Vik Muniz to create “Diamond Diva Series” of classic movie star portraits out of diamonds
Results
- Brand has grown in volume by double digits each year since hiring BBC
- Kwiat regularly cited as a leading luxury jewelry company alongside Harry Winston, Bulgari and Van Cleef & Arpel
- 75,000,000 impressions each year