Kwiat & charity: water Co-Branding Bracelet

 GOAL

• Develop a co-branded item that could generate funding and raise awareness for the cause

STRATEGY 

• Update the iconic causal bracelet with an upscale collectible version (accessible luxury)
• Promote the bracelet via a series of social media platforms, inspiring giving and gifting
• Create and implement a media campaign to "tell the charity:water story" 

RESULTS

• To date the campaign has achieved the following: 

• 1200 bracelets sold
• Generated 535,000 media impressions
• Generated 200 million online engagements