Hollywood Partnerships
The power of celebrity in the consumer conscience is undeniable. Celebrity associations and placements is a powerful way to spread brand recognition—even more so when immediate press pitching maximizes the placement. BBC works closely with Hollywood’s top stylists and agents to open up opportunities to clients who are interested in seeing their brand on Hollywood’s A-list.
When Brand Building helped dress actress Angelina Jolie in a vintage Hermes gown for the 2008 SAG Awards, it sparked a media firestorm around the unconfirmed pregnant Jolie and her partner, Brad Pitt. The “Is-she-or-isn’t-she” debate helped Brand Building to drive millions of impressions for Rare Vintage—the New York-based atelier where Jolie purchased the gown—leading to international brand recognition and a spike in sales calls.
During a time when most celebrities are paid to wear certain designers and jewelry brands, BBC is consistently able to leverage its celebrity relationships to drive unpaid red carpet placements for our clients. When Natalie Portman stepped onto the 2009 Academy Awards red carpet in custom Kwiat diamond hair and jewelry pieces, the effect was instant. Portman and Kwiat were on nearly every best-dressed list leading to international recognition for Kwiat in top-tier media.
