World Wide Web

I just launched a new business. By and large it lives on the Web. When you think of a web (at least when I do), I see little fragile yet resilient strands of gossamer threads interconnected in a blessed pattern. Blessed because who the heck could ever come up with a concept like that? Seriously. When I think about my new business and how to make it grow I consider where it lives, inside a Web. So, how to make it grow? Go viral.

Viral is an exponential experience that has the power to turn something tiny into something huge. And while viral has a kind of creepy connotation, in the world of consumer goods the hope that your idea will find a life of it's own and spread is a good hope. In fact, it's a hopeful hope (now I'm sounding silly, but you get the picture).

How does something go viral? Well, if we all knew how to do it we'd all be doing it, at least in my business. Yes, you can attach your concept to influencers who will spread the word. Or, you can make your content so funny or so ghastly that people just can't wait to share. Whatever the formula, or lack there of, going viral is key. So, here we are with a hope in our heart and a ton of great marketing triggers in our fingers, ready to take our message to the streets. Going viral might just mean going for it. LOL!
 

I’ve always said that there are two ways that I’ll know I’ve “made it”: Owning a dog and attending Paris fashion week. That said, I have not, as of yet, “made it” but thanks to my friends’ terrier, Lucho, and the World Wide Web I keep a hand in it.

On to Paris. So there are a few huge trends stomping down the runways making them impossible not to notice: Jade and orangey fire engine red are the colors du printemps without a doubt. Also, sunnies are the number one accessory coming down the runway—see Giambattista Valli and Dries Van Noten among others. Oh, and khaki is chic once again as seen at Stella McCartney, Dries and Celine.

That said, here are some of my favorites—and can we have a moment of silence for Viktor & Rolf’s BRILLIANT illusion ball gown? I mean, please. More to come this week!