The Gap

Have you noticed lately that stores are open one week and closed the following week? Often with nothing left to show but newspaper covered windows. You aren't going crazy! Yes the economy is in the trenches but luckily stores have used this misfortune in a positive way. In a traditional business plan, staying in business for just a few weeks would conclude as a flop. However, many brands are choosing this outcome on purpose. Pop-up stores have become a growing trend in and around New York City. Pop-up stores or stations, showcase merchandise for a limited amount of time to create buzz. Considering the bone-chilling cost of retail space and the state of the economy, this is the perfect solution to desperate landlords and brands. Pop-up stores provide brands with an alternative way to connect with customers without the burden of monthly rent.

Gap has recognized this trend and isn't missing the boat. Now through February 7th, customer's can keep their New Year's resolution at the pop-up store next to the Fifth Avenue flagship store. The pop-up store houses Gap's newest line of activewear. In addition, the space offers sessions, demonstrations, and tips from Crunch personal trainers and instructors. Shoppers can receive free Crunch guest passes or exclusive membership offers with a purchase.

Check out the latest shopping & activewear trends at the Gap Flagship store before next week's newspaper takes over the store front. 

Source: ny.racked.com

You can live it up even in the brutal winter. 

Drink it up!
Have you seen the famous Mud Coffee Truck in the heart of Astor Place? The orange truck resembles a boom box and is hard to miss. The long line can be intimidating but you will soon taste what all the fuss is about. Enjoy a cup while you walk and battle the cold winter air. Whether it’s part of your daily routine or another NYC gem you happen to stumble upon, the orange Mud coffee truck should not to be missed this winter.

Bundle it up!
You may already know this but it is almost impossible to use your phone while wearing gloves. You don’t have to sacrifice feeling in your fingers for a text message. This winter, wear “convertible gloves.” The style gives you the option to wear mittens or fingerless gloves. Problem solved! Convertible gloves are available at Urban Outfitters and The Gap.

Laugh it up!
Humor can warm up the heart and soul. A warm dose of humor on a cold day can be found at the Comedy Cellar.  According to the New York Post, “The Comedy Cellar has it all- the edgiest acts, the widest variety and an atmosphere second to none.”

Craft it up!
Embrace your inner child with arts and crafts.  The projects will keep you busy and inside during the winter months. Whether you’re 10 or 100 years old, there is something for everyone. Check out the Little Shop of Crafts for a list of classes and workshops.