social media marketing
When my company started doing social media for our clients – whether as a PR “add on” or a standalone social campaign, it was time I joined the fray. So I signed up on Facebook and then started Twitter. I made a vow that all my friends on FB would only be “real” friends. Twitter, follow away, but I did block things like NYC Towing. We just don’t have that much in common.
My early tweets were nothing to write home about, usually a little cryptic and often written after a glass of wine. Sometimes they had a musical score to accompany them, written after dinner, often after I’d turned up my music and traipsed out on the balcony to watch the city lights. “Sooner or later this happens to everyone” was an oft-repeated tweet. Cheesy. I know. Then, my tweets started reflecting my day-to-day life, which I try to separate from my business world. Eventually, some of my business acquaintances became “friends” on FB. Things were getting complicated. Add a second stream of tweets for Brand Building and one’s head begins to spin.
What’s the moral of this little tale? Keeping your various “streams” organized can be daunting, but it’s worth trying because as my managing director likes to say, “That’s social media lady, deal with it…”
Awards – aren’t we crazy about them? The desire to be recognized lies deep within all of us. Harder, better, faster, stronger. Perfectionists, we want to learn from the best and be the best. The best we can. And yes, we want that award – be it a simple thank you, a gift, a raise, or an Olympic medal.
Being in social media marketing, we keep an eye on the awards that celebrate the hard work and creative solutions in the digital word of mouth marketing field. The WOMMY’s and SAMMY’s are the Oscars and Emmy’s rocking our world.
Throughout this year, we have been on a real rollercoaster ride from project to project, and campaign to campaign. We worked hard – and guess what? Last week, the WOM campaign we did for Bausch & Lomb Multi-Focal contact lenses this Spring/Summer was selected as a FINALIST in the 2009 SAMMY Awards. Our submission was picked as one of three finalists in the Best Integrated Social/Cross Media Campaign category.
Needless to say, we are beyond excited! In our category, we are standing side by side with such great agencies as OMD (who did a campaign for Jim Beam), and Qorvis, Doe Anderson, Padilla Speer Beardsley and Zezza (McDonalds). The winner of the category is still to be announced at the Awards Gala on September 17th at The W Hotel, New York. (All we need is just a little bit of luck!)
No matter what decision the judging committee makes next Thursday, we already feel like winners. And that’s a great feeling – fulfilling and energizing – that leaves us wanting to come back the next year with something even bigger and better.