Beverage makers lighten up on the caloric toll of our favorite summer drinks. We haven’t thought about Bridget Jones for awhile, but the new crop of calorie-conscious, nutrient-rich smoothies this summer reminded us of her amusing discovery that too much of a "smooth thing" can cause a diet infraction of the highest order:
“Monday 23 October 128 lbs, alcohol units 0 (v.g. Have discovered delicious new alcohol substitute drink called smoothies-v. nice, fruity), Cigarettes 0 (smoothies removes need for cigarettes), smoothies 32, calories 4265 (4135 of them smoothies)
Perhaps taking a cue from Bridget’s unfortunate findings, beverage makers have noted consumers' preoccupation with overall well-being in addition to diet and are marketing leaner smoothie alternatives with nourishing properties that wont put a damper on the best healthy intentions this summer. The "smart snacking" trend is becoming more prevalent across the snack food category as companies vie for market share with products that give consumers more bang for their buck.
From Left to Right:
- Starbucks new Vivanno Nourishing Blends has protein, fiber, two flavors and only 270 calories
- Naked Juice new Bare Breeze Smoothies have 100 percent juice, no added sugar or preservatives and weigh in at only 260 calories.
- Pinkberry Smoothies have fresh fruit and their signature, lo-cal frozen yogurt at only 70 calories per ½ cup.
- Jamba Juice’s new 3G Engergizer (part of their Jamba Functionals line) has natural caffeine and tons of vitamins with only 310 calories.