publication

If you are reading this than you know that we publish several blogs weekly on our Web site. We started this for a variety of reasons. Firstly, if we are encouraging our clients to do a blog than why wouldn’t we, for goodness sake? Plus, it creates excellent organic SEO. My blog? Maybe not so much. (I just write about whatever is percolating in my world as a biz owner and there isn’t always a lot of link love involved in these types of missives.)

But two of our VPs write about more topical and hopefully interesting topics. One of our VPs is an ex-journalist. She’s a fabulous writer and a smarty. She really sees things through that lens and that is one of the many reasons I think she is so valuable. In her blogs the journalist often comes out, and it’s quite an interesting experience. She recently wrote about a publication, that will remain nameless, and I thought, oops… Great blog entry, but potentially damning from a publicist’s standpoint. Now, that doesn’t mean I think what she said doesn’t have merit, it’s just that we are in the business of promoting things not critiquing them. Well, of course we critique things, we do that all the time. But that’s generally when we are in the strategy phase and we are considering options. Anyway, it just got me thinking this morning about how the blog “format” has blurred these lines. And how thankful I am that I have such an incredible, smart gal working for me. Even when she’s bad, she’s good!