Branding. It's a tough game. As a communications agency, we've considered slipping into the "imaging" business only to pop back out since GOSH not only is it tough, it's ridiculously subjective. "No, no, no, not the right color, tone, vibe, historical reference." TOO frightening for our stomachs. But, we get it, and that's important in our business. Let the other brains do that heavy lifting...
And as a communications agency we know good commercials when we see them. They are engaging enough to do 2 things:
1) Not make us want to flip the channel...
2) Give us enough good content to actively look forward to seeing them again...
Now, if a commercial meets this criteria it's a good one in our books, and definitely worth the trillions of dollars brands spend to produce them.
Take those E*Trade commercials that feature those cute and somewhat surely kids. LOVE THEM. Can watch them over and over again. I never get sick of them. Ever. If I was going to do my own trading, I'd have to go with that brand. I'm hooked.
So, Miss Lohan, I know you have your own brand to protect, and protect it you should (!) but lighten up on E*Trade. No offence, but have you really been that damaged by the commercials? Really think about it, compare it to past debacles and you may find it's not that bad after all.
So, apparently, Lindsay Lohan's fashion collection was panned, pretty hard core. Not sure why she went down this path. Just because you're a muse and can afford Rachel Zoe doesn't necessarily mean you can pull off what is ultimately a darned hard thing to do—design fashion apparel. People do go to school for this stuff after all. Other celebs have met similar fates, Jennifer Lopez comes to mind. And for all their fashion legacy I'm not so sure Tina and Beyonce Knowles should be designing (what works on the stage may not translate, even in a diffused way).
I'll tell you who I think is an amazing designer, Rachel Roy. We had the pleasure of working with her a few years back and she is just TALENTED. She was an intern at Rocawear and started moving up the ranks. She married Damon Dash, started designing for herself and has accomplished the near impossible: success! People love her clothes, the stores love her clothes - I LOVE her clothes! Plus, she's a classy lady. Now, she's not famous like the other girls mentioned above, but she was married to the infamous, and that has to count for something. She could have gone the cheesy, obvious route, but she didn't. She did it her way, with her vision and her way of managing her image and it WORKED, She has garnered respect in the industry, and given her humble beginnings (in fashion) that is no easy thing to do.
My recco Lindsay, call Rachel for advice. She's a winner.
I can’t help but open my big fat mouth today about WWD’s blatantly irresponsible content decisions in running a story entitled “Blood and Guts in the Hamptons.”
The fashion industry’s trade publication—the bible of all things retail, fashion and design that can affect how investors feel about the sector and what foreigners read to keep on top of the U.S. retail market—reported on ROADKILL today. That’s right. Is this roadkill preventing textiles mills from producing fabrics for the upcoming collections? No. Is this roadkill the latest accoutrement to Jeremy Scott’s next collection? No. The big story that deserves a quarter of page four in today’s edition is about how socialites and various notable media personas are noting an increased number of dead animals—aka, roadkill—on the byways of the Hamptons.
Former New York Times Style writer Alex Kuczynski, astutely observes about Southampton: “I’ve seen two dead squirrels on South Main Street this summer, and I’ve never seen two dead squirrels on South Main Street before.”
Are you kidding me? I’m mortified that Kuczynski (whose writing I don’t actually admire) agreed to lend a quote IN PRINT. It’s not even a story about the media—for which a quote from a member of the media would be apropos. Why in the world is a former NYT style writer an appropriate source for a story on roadkill? Of course, let’s not forget the fact that the story is ludicrous in the first place. So my question is akin to asking why J. Edgar Hoover chose to wear tan stockings and not nude when he dressed in drag.
I get it that in the past year WWD has ramped up its celebrity and pop culture reporting—people care. It keeps eyeballs on the page. But roadkill? Unless it’s Lindsay Lohan’s carcass on Montauk Highway (at least she has a leggings line), I don’t want to read about it in WWD. K?
Source: eskimo.com, wwd.com