DailyCandy.com

I remember when the concept of e-commerce first launched, at least in my world. 1999, Boo.com. And wow, it was a disaster. The site crashed immediately, etc, etc. BUT, it was exciting, it was new and at the time it was still a BIG question mark, would e-commerce become the way of the future? It has, by the way. But nobody was really sure back then.

At the time I was representing Tracey Ullman’s online e-tailer, Purpleskirt.com. It had a niche because it was one of the first specialty fashion platforms online. Her partner owned Fred Segal Flair, one of the most well-connected resources for unusual, hard to find and terminally hip women’s apparel. PLUS, it had Tracey! She was hilarious, able to garner loads of great awareness and press just by showing up. AND, perhaps a lesser known fact, she was and is INCREDIBLY stylish. The woman totally gets it. Remember her performance in Robert Altman’s fashion flick Prêt-à-Porter?

So, what has this got to do with DailyCandy.com? Of all the forerunners of this online “stylized” world DailyCandy.com continues to be a leader. You have got to give them TONS of credit for that. They made it! As they prepare to enter the world of commerce you have to assume they are going to do something worthwhile here too. I know I do. Go, Dany!
 

Source: dailycandy.com