chic

I remember it well…
I was the little girl that thought it was completely necessary to wear bright red lipstick for the elegant (invite only) occasion of reading a fashion magazine. No excuses, some of us are just born with glitter in our veins. I saw the world through the glossy pages as a chic fantasy.
 
And then I grew up…
I now know the reality of this fantasy. With the state of the economy, most publications are fighting not to fold and optimism is often left at the door. Life isn’t a piece of cake these days. It’s actually a cupcake.
 
Glamour Magazine is launching a new marketing campaign bursting with cupcakes, lollipops, hearts & balloons (this speaks directly to my inner child). “Live for Glamour” cupcake ads will be projected onto New York City stores, including Barneys New York, Bergdorf Goodman, Bloomingdale’s and Saks. Billboards will appear in high traffic areas across New York City and Los Angeles.
 
Cupcakes can be found behind the scenes at Fashion Week as well! Even designers experience mortal cravings. Charlotte Ronson and Thakoon are known for eating cupcakes backstage. Of course we love love love Magnolia & Crumbs. However, I want to bring the spotlight to Cupcake Republic, featured at The Purple Lab Scoop Event for Fashions Night Out. Each cupcake is made with organic and natural ingredients. It gets even better: No Eggs, No Dairy, No Guilt. Need I say more? Let your inner child indulge.
 

Source: fashionista.com

Gwyneth Paltrow had me the moment she stepped out with former-beau Brad Pitt wearing matching black leather jackets, white t-shirts and jeans. They were the definition of chic minimalism and patrician beauty in my 15-year-old mind. And while I have brown hair, brown eyes and I am not a lithe 5 foot 9 Aphrodite-like figure, I have always found inspiration in Ms. Paltrow’s style and poise.

Thus, when Gwyneth (first name basis obvy) was launching a lifestyle site called Goop last fall, I signed up to be notified the very moment she flung open that window into her seemingly pristine life —see previous post about my being a Peeping Thomas. I must admit it’s good goop. I am no domestic diva. I am not exactly a health nut. (Isn’t climbing up the subway stairs each day exercise enough?) And I have yet to get my Isabel Marant wardrobe in place.

However, I knew Gwyneth was on to something when close female friends from completely different walks of life—mommies, single girls who like to drink beer, sorority gals, yogis and even my friend’s husband come to think of it—all mentioned how much they like the site. A friend who is about to be married this fall has been using the Goop detox to get all svelte and glowy for her wedding. My roommate is stockpiling recipes on a weekly basis—I have yet to taste one, ahem. And a work acquaintance told me she went to Barnes & Noble and bought practically all of the summer reading suggestions that came through last week. I can’t argue with those kinds of results. So, call her what you will, the unstoppable Mrs. Martin may just be the next Martha.
 

Source: nydailynews.com, goop.com