Brand Exploration
One of the first steps BBC takes with its partners is to examine the strength and consistency of a brand’s message across every point of communication with the consumer and media. Whether a client is ideating a launch or reinvigorating a flagging brand, BBC customizes a thorough brand exploration that explores core identity, challenges and desires for growth.
Cynthia Steffe is a contemporary fashion line that began under Steffe’s direction in 1989. In 2008, the collection came under the wing of Creative Director Shaun Kearney who took the line in a new and critically acclaimed direction. With this evolution, BBC worked with the brand to explore its internal and external perception to assist in reconciling the image with the ideal brand perception.
Dr. Mark E. Pruzansky tasked Brand Building with growing his New York-based orthepedic surgery practice into a nationally recognized authority. Brand Building helped Dr. Pruzansky to reposition his practice as the HandSport Surgery Institute to reach this goal.
