Is Beauty Overrated? Maybe It Should Be

Is Beauty Overrated? Maybe It Should Be

I’ve had the privilege to work with two of the largest beauty brands in the world: Revlon and L'Oréal Paris. It was a bit of a blast for all the reasons you would think. Free product! Actually, that's not true. I do invest in my beauty, and no offense intended, I think the more expensive brands provide a better quality experience. But anyway… One of the reasons I loved it was the nostalgia, because when I was younger with less disposable income they were my go-to brands, especially for lipstick and mascara. But for powder, it was CoverGirl all the way.

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Is Branding Boring?

Is Branding Boring?

For someone with a company named Brand Building Communications you would think I’d be the biggest proponent of branding ever. Well, that’s true, I am. I believe in the power of brand, and I know that it can make all the difference in the world when it comes to capturing and retaining market share. At the core of branding is a simple word: consistency. But how hard is it to maintain consistency? And, after a while doesn’t it become, well, boring?

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What’s In A Title?

What’s In A Title?

Back in the day titles really meant something in business. If you wanted to move up the ladder you would get there faster if your title had weight and meaning. And by meaning there had to be a VP or Pres in the offing. But the C-Word, that really carried power. Because let’s face it, everyone wants to be a chief someday - at least most of the ambitious people I’ve known over the years.

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Design Matters

Design Matters

Like her or don’t like her, Martha Stewart did do a lot for the look of America’s home. She democratized design and helped usher in the era of the well-designed life. Target picked up the mantle, and there were so many others including but not limited to designer Philippe Starck, fashion retailer H&M and West Elm. Fast fashion, affordable home design, we’ve all become a better looking, and possibly a better feeling, culture.

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When Personal Branding Feels Obnoxious

When Personal Branding Feels Obnoxious

Branding ‘yourself’ is not necessarily a new enterprise. The practice has been around for millennium helping to solidify the narcissistic endeavors of kings, queens and dictators across the globe. Now, with the democratization of the news agency just about ‘everyone everywhere’ can easily gain a platform to promote him or herself. So why doesn’t everyone do it? 

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Templates Make the World Go Round

Templates Make the World Go Round

Today, more than ever, there is a template for everything - and I for one am grateful for this fact. I remember when the WWW (not world wrestling) first broke onto the scene. One afternoon my brainy girlfriend at the fashion PR agency I called home was reading the news on a screen and all I could think was - why would anyone bother with this when they could just watch television

Then, there was all the buzz about the ‘information’ highway. Everyone thought it was going to change the world - which it ultimately has done, and quite effectively. I remember finding an obscure website in Finnish about The Lord of the Rings (super geek here) and I felt like I had found one of Tolkien’s lost books. Somewhere, out there were treasures to be found, if you only knew the right keywords to find them.

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