WHAT'S IN A NAME?

I'm launching a new business that was birthed out of my agency experience. The business is web-based and will offer people a place to share ideas and receive gifts, etc., for their participation and time. We developed it because we saw an opportunity and more than that felt connected to this concept (details to come!). But here's the thing: what the heck to name this new platform?

Just how important is a name? Brand Building was named by my ex-partner/owner (originally we were a division of Toth Brand Imaging). He felt strongly that our name should "say" something. I wasn't too keen on the name, but since he was the boss, I went with it, and I'm glad I did. The name really works for us and has given us a powerful way to express who we are and what we do.

When we played around with the name for this new venture, some "interesting" ideas came to light such as “cake”, “up and loop” (which is pool spelled backwards, and I don't want to tell the crazy ideas we had around that iteration). Usually, names take FOREVER to find. So, you can imagine how thrilled we were when our own brilliant Laura Thomas came up with "24/Savvy." Watch out guys, if you want great ideas for living your life (and great products to help you do it for free!), then we're your destination.

Stay tuned!