TIME MANAGEMENT: I Have It — Not!

Well, it’s not entirely true that I don’t know how to manage my time. I do get things done. I do know how to get other people to get things done. But no matter how much gets done I’m not convinced it is A) Done the best possible way B) Enough – enough things done, that is...

The deal is, time is a finite asset. It sure will be cool when we can bend time, and that day is surely coming. It’s called the end of time when time doesn’t matter anymore. I’m actually looking forward to that day. I’ll be dead by the time that happens, but I’m hoping to make a comeback...Ok, where are all these existential musings going? Who knows, who has the time to tell.  

So, in our business time isn’t just an asset, it’s a commodity. And I can assure you there is NEVER enough of it. My new concept around time management is “if you can’t get it done, you can’t get it done.” When you’re doing specific things for clients “I didn’t have time for that” will never work very well. So, the best solution we’ve come up with in our agency (and I borrowed this from a past client) Fewer, Bigger, Better. This helps as a filter. If the client wants More, More and More they had better be ready to pay for it.

So, time management. Honestly, if someone has a great solution please share because I’m not convinced anyone knows what they’re doing in this arena. It’s a slippery beast, time is. Just when you think you have enough of it, it slips away. Here’s what I think, do the best you can to enjoy the time you have while you have it. And make sure you appreciate those around you while you’re at it BECAUSE based on the way things go you don’t know how much time you’ll have with them — and your people are MUCH more important than time.