Contacts: Just Exactly How Important Are They?

Contacts: Just Exactly How Important Are They?

I’ve been thinking a lot about this lately, and for good reason. More on that soon. I remember in my early days doing PR a particular savvy client repeating over and over just how important relationships were to the success of any media campaign. By her estimation they were pretty much everything. While there is merit in this sentiment I actually don’t quite agree. Relationships are vital in our world, but content is actually just as important. You can call your friend the journalist all day long, but if your content sucks you’re pretty much dead in the water.

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Less Is More

Less Is More

There was a time when you needed a team of people to get a simple task done. And everything was manual, it took longer and was more involved. People were the answer to all your problems. The more issues you had the more people you needed. Today, not so much. And thank goodness. I’m not saying let’s replace people with robots, not at all. I think the virtual assistant will probably come into its own one day, but they will never capture the subtle nuances that come with working closely and in tandem with a real human being. If you have Clutter you know what I’m talking about, right? Clutter manages to de-clutter just about everything, and I mean things I don’t want it to remove. No subtlety here. Total different subject, but one that is on the docket for future exploration.

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Friends That Work Together?

Friends That Work Together?

I have the distinct pleasure of working with some women that I have known for years. They are incredibly smart, really fun and down to earth. I trust them implicitly, and the best part of all is that on most occasions we can ‘read each other’s mail.’ It’s basically a real relief to not have to train them in the ways of public relations.

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