So, a few months ago Google Docs went down and it put me into a bit of a spin. Obvious, right? On a deadline, no access to the documents I need. Yesterday, something was up with Safari, so had to switch to Chrome before I could get my docs to unlock.Read More
Yep. You read that right, all right. That’s the basic sentiment right now across communications. Let’s get that done - lickety split. Because you can. Things can happen so fast now, and they are expected to. But what I love is how fast they shift one way and then back again.Read More
15% of the population is made up of ‘early adopters’ or lighthouse customers.
They can’t wait to get their hot little hands on the newest anything, especially if it’s technology. New iPhone, BMW, Apple Watch, runway fashion, app – if it’s early days count them in.
Early adopters understand that the cost for early adoption may be a buggy product and possibly high prices, but they don’t care. The desire to be first in line makes up for any of the inconveniences or extra expense.Read More