Contacts: Just Exactly How Important Are They?

Contacts: Just Exactly How Important Are They?

I’ve been thinking a lot about this lately, and for good reason. More on that soon. I remember in my early days doing PR a particular savvy client repeating over and over just how important relationships were to the success of any media campaign. By her estimation they were pretty much everything. While there is merit in this sentiment I actually don’t quite agree. Relationships are vital in our world, but content is actually just as important. You can call your friend the journalist all day long, but if your content sucks you’re pretty much dead in the water.

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Can You Be Too Confident?

Can You Be Too Confident?

Confidence is a key ingredient in most recipes for success. Who is going to take you seriously if all you do is waffle around, not presenting yourself as someone people can trust?  I’ve always admired confident people and have done my best to appear that way when necessary - I have certainly not always felt that way. But I wonder if confidence is overrated?

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