Contacts: Just Exactly How Important Are They?

Contacts: Just Exactly How Important Are They?

I’ve been thinking a lot about this lately, and for good reason. More on that soon. I remember in my early days doing PR a particular savvy client repeating over and over just how important relationships were to the success of any media campaign. By her estimation they were pretty much everything. While there is merit in this sentiment I actually don’t quite agree. Relationships are vital in our world, but content is actually just as important. You can call your friend the journalist all day long, but if your content sucks you’re pretty much dead in the water.

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