Design Matters

Design Matters

Like her or don’t like her, Martha Stewart did do a lot for the look of America’s home. She democratized design and helped usher in the era of the well-designed life. Target picked up the mantle, and there were so many others including but not limited to designer Philippe Starck, fashion retailer H&M and West Elm. Fast fashion, affordable home design, we’ve all become a better looking, and possibly a better feeling, culture.

Read More

Fewer Bigger Better

Fewer Bigger Better

When I worked for Revlon fewer, bigger, better was the mantra the communications group used to help focus our programs. The legendary brand was in the midst of a turnaround and recognized that they really couldn’t do it all. I loved this concept because if you did it right - really right - you could conquer the world. What a dream. To be able to really only pursue the very best, delivering the best results.

Read More

Early Adoption: Smart or Silly?

Early Adoption: Smart or Silly?

15% of the population is made up of ‘early adopters’ or lighthouse customers.

They can’t wait to get their hot little hands on the newest anything, especially if it’s technology. New iPhone, BMW, Apple Watch, runway fashion, app – if it’s early days count them in.

Early adopters understand that the cost for early adoption may be a buggy product and possibly high prices, but they don’t care. The desire to be first in line makes up for any of the inconveniences or extra expense.

Read More