I had an annual de-brief with a client recently. We worked together for 18-months, and we’re on hiatus until we have more news to share. I really admire this client. They have an incredible business. It’s employee-owned and all its parts seem to function beautifully.Read More
Branding ‘yourself’ is not necessarily a new enterprise. The practice has been around for millennium helping to solidify the narcissistic endeavors of kings, queens and dictators across the globe. Now, with the democratization of the news agency just about ‘everyone everywhere’ can easily gain a platform to promote him or herself. So why doesn’t everyone do it?Read More
15% of the population is made up of ‘early adopters’ or lighthouse customers.
They can’t wait to get their hot little hands on the newest anything, especially if it’s technology. New iPhone, BMW, Apple Watch, runway fashion, app – if it’s early days count them in.
Early adopters understand that the cost for early adoption may be a buggy product and possibly high prices, but they don’t care. The desire to be first in line makes up for any of the inconveniences or extra expense.Read More