So many agencies I talk to these days are fixated on helping their clients reach millennials - from alcohol to chocolate to beauty brands.
Origins, one of my all-time favorite beauty brands - perhaps because they are one of the ‘originals’ in the wellness space and were savvy enough to tap the wonderful Dr. Weil, has even put some muscle behind this target group. Start treating the issue before it becomes an issue. Good logic. It’s easy to look at millennials and make the assumption: if you can capture their mind and hearts early you can keep them for life.Read More