The Creatives are Running the Asylum

The Creatives are Running the Asylum

Coming out of the manufacturing era (of course we’re still in it, really), running a business was about process. And so were management styles. They would have to be, to get the job done. Today, with the advent of businesses focused on delivering less tangible assets and more intellectual platforms, that admittedly still need ‘things’ to work, business is having to reinvent it’s way of managing both processes and people.

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