Is Branding Boring?

Is Branding Boring?

For someone with a company named Brand Building Communications you would think I’d be the biggest proponent of branding ever. Well, that’s true, I am. I believe in the power of brand, and I know that it can make all the difference in the world when it comes to capturing and retaining market share. At the core of branding is a simple word: consistency. But how hard is it to maintain consistency? And, after a while doesn’t it become, well, boring?

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