Is Branding Boring?

Is Branding Boring?

For someone with a company named Brand Building Communications you would think I’d be the biggest proponent of branding ever. Well, that’s true, I am. I believe in the power of brand, and I know that it can make all the difference in the world when it comes to capturing and retaining market share. At the core of branding is a simple word: consistency. But how hard is it to maintain consistency? And, after a while doesn’t it become, well, boring?

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When Personal Branding Feels Obnoxious

When Personal Branding Feels Obnoxious

Branding ‘yourself’ is not necessarily a new enterprise. The practice has been around for millennium helping to solidify the narcissistic endeavors of kings, queens and dictators across the globe. Now, with the democratization of the news agency just about ‘everyone everywhere’ can easily gain a platform to promote him or herself. So why doesn’t everyone do it? 

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