Templates Make the World Go Round

Templates Make the World Go Round

Today, more than ever, there is a template for everything - and I for one am grateful for this fact. I remember when the WWW (not world wrestling) first broke onto the scene. One afternoon my brainy girlfriend at the fashion PR agency I called home was reading the news on a screen and all I could think was - why would anyone bother with this when they could just watch television

Then, there was all the buzz about the ‘information’ highway. Everyone thought it was going to change the world - which it ultimately has done, and quite effectively. I remember finding an obscure website in Finnish about The Lord of the Rings (super geek here) and I felt like I had found one of Tolkien’s lost books. Somewhere, out there were treasures to be found, if you only knew the right keywords to find them.

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Millennial Marketing

Millennial Marketing

So many agencies I talk to these days are fixated on helping their clients reach millennials - from alcohol to chocolate to beauty brands.

Origins, one of my all-time favorite beauty brands - perhaps because they are one of the ‘originals’ in the wellness space and were savvy enough to tap the wonderful Dr. Weil, has even put some muscle behind this target group. Start treating the issue before it becomes an issue. Good logic. It’s easy to look at millennials and make the assumption: if you can capture their mind and hearts early you can keep them for life.

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