15% of the population is made up of ‘early adopters’ or lighthouse customers.
They can’t wait to get their hot little hands on the newest anything, especially if it’s technology. New iPhone, BMW, Apple Watch, runway fashion, app – if it’s early days count them in.
Early adopters understand that the cost for early adoption may be a buggy product and possibly high prices, but they don’t care. The desire to be first in line makes up for any of the inconveniences or extra expense.Read More