OVER COMMUNICATION: A Good thing?

I’ve always been a big believer in over communication. In the world of public relations that is our job, after all. To be good at what we do we need to create strategic pathways to communicate our client’s messages – whether to the consumer or to other businesses. In a vacuum I’ve learned that people always assume the worst, so finding a clear way to keep interested parties “in the loop” is critical to any successful pr plan, program or campaign. I’ve recently gotten married and I know my lovely husband wishes I wouldn’t communicate as much as I do. Just this morning, walking along the promenade in Brooklyn Heights, I asked if he wouldn’t please be present in this beautiful moment for me. Over communication, or just plain redundancy… He thought my communication was going a bit too far. But as a publicist I will always believe that over communication is your best ticket for keeping all the right people in the know, including your clients. So go for it, open up and let ‘em have it!