Olympic Fashion Gold: Polo Ralph Lauren

Fashion, Photo-Finishes, and Forty-something upsets in Beijing

We here at BBC are flush with Olympic fever from all of the incredible stories coming out of Beijing this week.  Jason Lezak’s  unbelievable photo finish during the US  men’s freestyle relay caused us to practically keel over in excitement as the US overtook favored France by .08 of a second.  Dara Torres’ “age record”—at 41, becoming the oldest swimming medalist in history—has us declaring forty the new fourteen, as Torres  swam alongside and overtook swimmers young enough to be her daughters. But the story that really has us buzzing is the gold-medal worthy classic-chic ensemble pulled together by Polo Ralph Lauren for the US Olympic Team.  As international brands are using the Olympics as a platform to capture the attention and cement the future buying power of China’s increasingly wealthy citizens, fashion gold at the Olympics should be an indicator of PRL's potential for success abroad. With PRL’s signature classic-elegant chic in check, the US Olympic Team has cast asunder the work-out wear of yesteryear in favor of tailored shorts, blazers, knits and PRL’s signature polo shirts.  You can catch your own Olympic fever with PRL’s gorgeous line here--but act quick, before it sells out.