NETWORKING PLATFORMS

So, I’m supposed to do a lot of networking in this business. I know quite a few people and am pretty good at carrying a conversation but networking can be a pain. There’s something unnatural about it. So, I’ve been trying to figure out what to do and I think I’ve decided there are various levels of networking.

There’s the cocktail networking event where it’s nice to see people, schmooze a bit and move on. This networking platform doesn’t usually yield a lot of fruit, but it makes a point that you’re out there. This is my least favorite form of networking.

Then, there is the networking lunch where you can have a meaningful conversation and hopefully get something done. It might be expensive (it’s best not to drink) but it’s a great way to connect. I am a much bigger fan of the networking lunch than it’s counterpart, the networking dinner. You’re generally clearer in the middle of the day than at the end of a long one.

And then there is the networking conference. This can also be a productive place to meet people and usually in an environment that promotes likeminded connections. But in the same way that the cocktail event can be superficial, this style of networking can also skim the surface. Maybe the best way to network is slowly and surely with no rush, no short-term goals, just a desire to see if there is a good connection and an opportunity to work together. This kind of networking is scary because it doesn’t usually get you where you want to go quickly, but it does work and it’s my new favorite.