IN-STYLE IN 3-D

So InStyle Magazine is opting for a 3-D approach to make the magazine more, hmmm... I don’t know, more accessible? More high touch, more “out of this world?” There is a lot of research right now that suggests that showing clothing in video can really help sell fashion. Maybe they are going the 3-D route to make what they’re doing even more real... 

Anyway, I remember when the magazine launched. It was a wonder in the industry because it could SELL your clothes. It not only showcased fashion in a great, “easy to connect with“ way it featured CELEBRITIES! And we know how INFATUATED America is (and the world, for that matter) with FAMOUS PEOPLE. It just did it right. There was even talk in the industry that the magazine wasn’t a consumer pub, it was a TRADE pub because it could SELL clothes. If your brand was included in its editorial pages you were sure to sell. Just like being one of Oprah’s very favorite things.

So, 3-D. Hey look, publishing is in a bit of a pickle, and it remains to be seen who is going to make it. Historically, some of the biggest, brightest brands have gone away because there was a sea change. It happens, it’s part of life. InStyle, I’m voting “yes” for your future! I think you’ve got what it takes to make it, 3-D or no 3-D. LOL!