IF SOMETHING DIES, GO HIGHER

In business, especially in our business, things die. Or, in less dramatic terms, clients come and go. And honestly, it can be a bummer. Just when you thought things were going great there is a management change and you’re out. Nothing you can do it about. No hard feelings, just business.

The death of a client really used to bother me, especially because you put so much into what you do for them and there is a part of you that believes they will be there forever. But they won’t. No one lasts that long. So my new feeling is when a client passes, go higher. Instead of getting upset and circling the wagons, get BIGGER. Because if you don’t you will just keep shrinking.

Our business isn’t a numbers game, and I know quite a few agencies that operate that way. We aim to be a strategic partner to our clients, even if they only choose to use us in a more administrative capacity. But even though we don’t play by the numbers, we always need to expand, because that is just the way it works in our industry. So, if you’re feeling like things are getting smaller rather than getting bigger, remember that for something to grow it often has to die first.

Source: mediapitch.ning.com