"I told you being afraid is the worst sin there is."

We'll give you two guesses where that quote is from. (Hint to the left).  We knew you'd get it!  It's from Jean-Luc Godard's Breathless, of course, which came to mind after reading the perfectly pitched pieces by Eric Wilson and Guy Trebay for the New York Times, that sum up the tone of Paris Fashion Week.  In essence: 'who can enjoy the shows while the world is holding its collective breath until the November elections?' I suppose one could add, 'who can enjoy life when the markets, politics and world affairs are in such a state,'  but really, would that attitude contribute positively to the well being of anything we care about?  We've decided to take a break from discussing branding and trends for just for today and have taken Jean-Paul Belmondo's famous line to heart with a mini-round up of all of the fun, fabulous, and free activities to breathe life into our souls, in each of our favorite cities.  After all, a little enjoyment could be just what the doctor ordered.   Free, Fabulous, Fun ways to Come up for Air wherever you are:

New York: It's the last week of the season to tour the Hudson River by Kayak.  It's all free, courtesy of the NYC Downtown Boathouse and a great way to breath in the crisp, fall air.  

Paris: Breathe in delicious aromas with a free guided tour of either the legendary perfume house Fragonard or famed boulanger Poilane

Los Angeles: Have you ever taken in the beauty of Los Angeles from high above the action?  Our favorite two ways to do it are sundown at the Griffith Observatory or the Getty Museum (admission to the museum is also free.)

London: Catch the giggles at the quirky 'Portraits of the 1970s' exhibition at the National Portrait Gallery. Lighter than air hair fun for everyone!

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New York, NY 10001
212.343.8917 phone
212.343.8916 fax
vdonati@brandbuildingnyc.com

Los Angeles Office
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Los Angeles, CA 90036
310.273.1510 phone
vdonati@brandbuildingla.com