HOLLYWOOD: You Capricious Old Lady

Our agency often leverages Hollywood on behalf of our clients. Diamonds and gowns on the red carpet plus great press coverage can go a long way toward putting a brand on the map and keeping them there. Of course, to use this platform you have to work the "system" and let me tell you that can be no fun. In fact, on most days it can be the opposite of fun—what's that word? Work.

Hollywood is fickle, capricious and a downright moody lady. One day she loves you, the next she's totally forgotten your name. Just when you think you're in, you're out. A yes is most often a no, but you won't know that until it's too late.

Here are a few simple rules we've found helpful when navigating Hollywood's turbulent waters:

1) Never push, you look desperate. It's better to let something go than ruin your fragile reputation.

2) If it seems too good to be true it most certainly is, no exceptions...

3) Keep those relationships alive—graft works!

4) If they want what you have you'll know it because (drum roll) they want it! You'll see the difference when you're trying to pawn off something they don't want...

5) Everything takes a LOT longer than you think it will, so buckle up it's going to be long, bumpy ride...

Ok, just some thoughts, use them wisely!