GIVING BACK: Just How Important Is It, Really???

Lots of agencies offer pro-bono services for causes they believe in. Sometimes we do it as a way to promote our businesses by aligning with high profile charities. And I think that’s ultimately a legitimate connection, just so long as the supporter is really doing something for the cause and not just using them. A few years ago we started supporting charity:water. The people who ran/run our luxury business were very clued in to what this charity was doing—supplying clean water to people who had none—and really wanted to help. We are a growing company and the use of our resources is somewhat limited at times. Certainly, limited to paying clients. But the team was ADAMANT that we support this cause. So, I agreed. Well, guess what? Our involvement hasn’t affected our workflow AND it’s made everyone feel a bit better about their day.

It’s an amazing thing what giving back can do. It can give back to YOU. The team is energized around the work they are doing and feel that the contribution is making a difference. We all like the idea of giving money, but giving valuable time (that can ultimately help raise money for the cause) is just as important. So if you are contemplating using your business for a cause, go for it. It’s worth the effort and it might just help change the world (just a little…)