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The Mighty Elixirs of PR: Wine & Coffee - But, Are They Good For You?

 

Ever since I started in this business, almost 20 years ago, I've noticed that the intensity of our world has dictated the need for a strong morning coffee and a relaxing social glass of wine in the evening. Now, admittedly, I've largely operated in the types of scenarios where drinks are part of the scene, though when working an event it is always a “no no” to imbibe. But when you start running your own business, as I did a few years ago, your health becomes even more of a focus, and shifting between the two adrenal draining vices can start to cause problems. While that incredible caffeine rush is not easily replaced, and that relaxing moment with a glass may be all you're looking forward to all day long, it's often a good idea to take a break from the two and find a way to recharge "in health." Nothing like a good green tea, an elderflower sparkler or a walk in the park to produce a moment of calm. My advice this new year is to take a break from the vices – oh, if only I could only take my own advice!

 

Christmas Balls Are Down! But There are Still Balls in the Air - Bring in the New Year!

 

2011 is over. 2012 is beginning. For most of us in business the past few years have been a bit of a rollercoaster. 2008 heralded the advent of value! We’ve watched as the luxury markets have held true. Recessions seem to have come, gone and might be back again. New York was in the valley, now Europe seems to be following suit. So much of what has happened seems like it could have been averted—and I’d like to know why companies are allowed to short countries? The doomsday forecasters should probably have been heeded since we were all wondering when the real estate bubble would burst anyway (reminiscent of the dot com bust?). Anyway… As a small company we have definitely taken hits, but we are still going for it! So here are 5 simple thoughts for keeping all those balls in the air:

  1. Less is more (consolidate resources, make what you do matter more)
  2. Provide equal parts creativity and process (one without the other doesn’t provide rich content)
  3. Find ways to “give back” (do good, feel better—giving creates flow)
  4. Don’t overextend (spend that money on your staff not your furniture)
  5. Promote quality of life (offer flex hours for stretched staff)

2012 may have a few bumps in store, but with a little shift in philosophy what could have been a hassle can provide an exciting ride!

 

Beam Me Up Scotty

Written about it before, will write about it again. The rigours of business travel. Sigh. Sitting in Premium Economy on Virgin Atlantic on my way from London to NY. Arrived 2 days ago from Sydney via Christchurch (NZ) and back in the saddle. Flew business class the last trip, a must for 30 hours travel each way, couldn't justify it for such a short hop across the pond. To travel right everyone says drink lots of water, no caffeine and/or alcohol. Me, I indulge in the vine AND drink lots of water. I can sleep just about anywhere, so that's helpful. But honestly, travel is not fun, at least not to me anymore. Especially after 25 trips this year, no matter what class you fly. Perhaps private makes the difference. Oh, to be rich. Well, it's commercial for this chick. Glass of champagne, bottle of water, a little vintage Roxy Music on the Bose. Trip 1 million begins.

 

A New Zealand Adventure - A Lesson in Overcoming

 

I'm in Christchurch, NZ this week. This country is as beautiful as you imagine. The light (on a sunny day) makes all the shapes in nature seem cut from a picture and placed in a tableau. Otherworldly - in a good way. Christchurch has also emerged from a horrendous experience. The earthquake here, if measured in G forces, was one of the most powerful to hit a modern city - ever. People I've met are moving on with daily life, but there's a real feeling of post trauma. It reminds me of NYC after 911 - there is a heightened sense of anxiety and "what if," or worse, "when next." Conversely, it reminds me of the resilient nature of mankind. I had a conversation with a woman here and we found ourselves discussing the "can do" spirit prevalent in human nature. Even in the face of terrible odds most people keep moving toward something, if just life. I admire the people I've met here and I'm betting on this city coming through this tragedy stronger than ever. Someone said recently that it's good to have faith in God, but don't forget God has faith in us. I have faith this city is going places. Can't wait to come back!

Americans - The Brave

Perhaps there are those of you who have secretly dreamed of living the ex pat life. I'm now stationed in London more than New York (my home for the past 20 years), though my business is all run through the States. Still, here I am, connected as if by  umbilical cord to NY but rooted in this new home of mine, the UK. It's quite the experience. Easier because I have a best friend to do it with. Easier because the two cities have a lot of the "tough" stuff in common — interesting weather, fast pace, expensive. I'm not in shock as I'm sure I would be if I was from a less intense city. Conversely, I'm not in awe as I would be if this was the first big city I called home. Some of the sense of glamour is removed when you've lived a fairly "large" life. But what's the point… On this Thanksgiving Day I am thinking of my "old" home fondly. London is too new a thing to miss NY that much, if at all. But I will say this, America has a pretty cool "can do" spirit. And that's a great thing in business, because you look at a problem and think, "you know what, I'll bet I can do this." I haven't tested London out for this yet, but whether it's here or not, it's one of the things I hope to bring to my new life here. You can say a lot of unpleasant (and true things) about us Americans, but you have to admit we're scrappy. Lol. 

Mixing Cultures

 

I've recently relocated to London. I wasn't sure what to expect in the way of culture shock - so far so good. Living in New York City for 20 years can pretty much prepare you for any international move. I imagine relocating to somewhere a bit more exotic would pose a host of different challenges, but London/New York not so much - or at least not on the surface… Some of the more subtle differences include how to dress (warmly and maybe not as fashionably). Reason? It is always cold in London, and cabs are not as inexpensive as in New York, so good-bye heels. Service. What service? People are VERY polite in London but the concept of service is another matter altogether. The happy offshoot of this development is that you are forced to slow down, things will not go as fast as you would like. Period. London is greener than New York. For reasons I haven't discerned yet, London is more hectic (it's not just the traffic) than New York. And that green stuff, you need it. Green provides the "ah" factor. And social strata… There really isn't one in New York that isn't directly related to money. In London pedigree matters and you can't buy that for any money. Not really, anyway. Long and the short of it? Love London. Love New York. Love them for different reasons. And Love is all you need!

 

The European Adventure

I remember the first time I came to Europe in 1983. I was a fairly unsophisticated young lady from Miami, in Paris for 2 weeks. Un-chaperoned, didn't speak a word of French, didn't know a soul, probably hadn't eaten a meal alone at a restaurant in my life. Green, I was green. But I was excited and ready for adventure, and I sure had one. Better not share all the details here. Today, I am married and live between London and New York and have the great opportunity of visiting the capitals of Europe on a regular basis. A lot has changed since I first came. Global village comes to mind :-)

When I first visited Paris, the US was 6 months behind in fashion trends (no internet friends, no Style.com). You weren't in style unless you were rich and could make it over to shop. The exchange rate was pretty amazing then - 7 Francs to the dollar (this was before the Euro). But still...

I was concerned this go around, many years later, that the global village would have destroyed the beauty of the individual cultures. Sure there are chain stores everywhere - food and fashion, but the heart of each nation remains. I picked up some gorgeous coffee cups in Copenhagen (I'm a big fan of Danish design), had delicious potato dumplings (along with a native red wine) in the Czech Republic and Vienna is a great spot for coffee and chocolate – not to mention that the people there are warm, even when you don't speak the language.

Loving this new European adventure. You should come over!!

To see more of my European adventures, pop on over to our facebook page and become a fan. 

Risk: The Fear Factor

I am totally fascinated by mountain climbing. I have never climbed a mountain, and I don’t intend to. I once went skiing in Vail, Colorado and fainted at 8,000 feet, half way from the bathroom to my bed. If I couldn’t handle that altitude I certainly couldn’t manage basecamp—at Mount Everest all preparation is done at 16,000 feet, with the summit looming 31,000 feet above. My time at Vail was one of the most humiliating experiences I’ve had as an adult. I couldn’t adjust to the altitude, I could barely breath, couldn’t drink (got the worst headaches), found myself crying on the slopes as I tried to navigate my way down runs I had no business being on. I was traveling with a male friend (just a friend) who was ready to hit all the back bowls (wide, cistern-like expanses, very steep but open) and thought I should go too. I promised to meet him at lunchtime (after we’d had our respective morning runs, him on the black, me on the blue) and go, but after a few nasty spills with icicles forming in my hair I went back to the room to curl up, watch the movie Titanic and have yet another good cry. Earlier that day I was forced to have a man and his two 6 year-old daughters escort me down the mountain. When I mentioned I was meant to be hitting the back bowls the kindly gentleman looked at me in horror and forbade me to do any such thing. So why do I love books about mountain climbing and what does my trip to Vaile have to do with risk? Well, there’s a lot more on this in my upcoming book, but for now here’s my thoughts… We are all of us fascinated by people who are willing to take enormous risks, like mountain climbers (in my case). There is a part of us that secretly believes given the right situation we too could do such bold things. But then we are often faced with the simplest risk, in my case skiing a fairly innocuous mountain, and we realize we’re not really up for it (I was humiliated, but I did go back out the next day). Given our aspirations and our failures are we going to give up? I find mountain climbing thrilling because failure means death. Most of us won’t die from making a bad judgment. I like reading about risk takers that are willing to take the ultimate risk, but do you know which one usually wins? Yes, obviously, the person that is well prepared. But guess who else usually wins, the one that is willing to turn back, even when they can see their goal, because it is TOO risky. Are they giving up? Nope, they know they’ll try again. And that is what a SMART risk taker is, someone who weighs the facts, makes a move, maybe fails but tries again.

Running A Business: The Risk Factor

 

Anything new you undertake has always got an element of risk attached to it. If it's new, it's untested and therefore risky. That is a fact. If you are risk adverse, starting a business is not only a bad idea, it may be the worst idea you ever entertain. There are no guarantees in business. None. That old adage "if it appears too good to be true it probably is" IS ALWAYS TRUE! I can't remember, without exception, any time I've found that phrase to be wrong. I've set out on some "too good" schemes in my day, with high hopes and high expectations and I have fallen flat on my face. So hard that I finally vowed to stick by the "too good, too bad" rule - I know it's too good friend, too bad I won't try it.... Which doesn't mean I'm risk adverse, just savvy. It took a while to get here, with some hard knocks along the way, but here I am, still standing.

Risk. Most of the best things you will ever do in life will require some form of risk - from choosing where to go to school, whom to marry, what to eat, where to go on vacation. The aforementioned sounds mundane but there are risks involved. I love hearing from people who pride themselves on not taking risks and playing it safe. They can be smug all they want but we know the truth - life requires risk to be lived, not just to its fullest, but lived. Period. Our natural state is a fragile one. These bodies we inhabit are not exactly made of tough stuff. Just walking out your front door on any given morning can produce hundreds of potentially risky situations. Still, we get up each day and take a walk out that front door. Some of us just take a riskier walk than others.

All Guts No Glory - Running A Small Business Today

 

So, it was bound to happen, I'm going to write a book about runing a small business. Of course I am! It won't be your "Top 10 Tips to Making it Rich in Business", or "3 Key Ways to Manage an Unruly Team..." I'm working off the premise that most "real" small business owners are not only looking for good ideas and new ways to make it in this VERY tough economy, but maybe just a bit of encouragement that they are actually doing a good job - if not the best, definitely the best they can do. In my opinion those of us that have taken the plunge should give our big collective selves a big pat on the back. We may not be changing the world (though some of you are trying), but we are not on the dole or working off someone else's back. Running your own business means you're willing to take a risk, if that is only a nice way of saying you're a gambler at heart. But here's the thing, lots of people talk, but very few take the walk, and that's a VERY few, I might add, when the banks have dried up their funding and a good dollar (or euro) is hard to find. I'm writing a book for the big business people (I was going to say guys, but that's a bit sexist, isn't it?) too because they need a little kick in the rear. They need a little reminder that small business fuels most economies, and while they may feel entitled, they need us - they could learn a bit from us too. When the economy crashed we didn't get bailed out did we? How many of us are still making it work, without the added backdrop of a running cash flow? We're mean, we're lean and we are going for it. No matter what! Because we have guts, never mind the glory. It doesn't really pay the bills anyway....Here's to the small business owners and all those people that have the daily nerve to work for them. You're my heroes!!

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