January 2012
Christmas Balls Are Down! But There are Still Balls in the Air - Bring in the New Year!
Submitted by Valerie Donati on Wed, 01/04/2012 - 12:20
2011 is over. 2012 is beginning. For most of us in business the past few years have been a bit of a rollercoaster. 2008 heralded the advent of value! We’ve watched as the luxury markets have held true. Recessions seem to have come, gone and might be back again. New York was in the valley, now Europe seems to be following suit. So much of what has happened seems like it could have been averted—and I’d like to know why companies are allowed to short countries? The doomsday forecasters should probably have been heeded since we were all wondering when the real estate bubble would burst anyway (reminiscent of the dot com bust?). Anyway… As a small company we have definitely taken hits, but we are still going for it! So here are 5 simple thoughts for keeping all those balls in the air:
- Less is more (consolidate resources, make what you do matter more)
- Provide equal parts creativity and process (one without the other doesn’t provide rich content)
- Find ways to “give back” (do good, feel better—giving creates flow)
- Don’t overextend (spend that money on your staff not your furniture)
- Promote quality of life (offer flex hours for stretched staff)
2012 may have a few bumps in store, but with a little shift in philosophy what could have been a hassle can provide an exciting ride!
The Mighty Elixirs of PR: Wine & Coffee - But, Are They Good For You?
Submitted by Valerie Donati on Thu, 01/12/2012 - 18:08
Ever since I started in this business, almost 20 years ago, I've noticed that the intensity of our world has dictated the need for a strong morning coffee and a relaxing social glass of wine in the evening.
Now, admittedly, I've largely operated in the types of scenarios where drinks are part of the scene, though when working an event it is always a “no no” to imbibe. But when you start running your own business, as I did a few years ago, your health becomes even more of a focus, and shifting between the two adrenal draining vices can start to cause problems. While that incredible caffeine rush is not easily replaced, and that relaxing moment with a glass may be all you're looking forward to all day long, it's often a good idea to take a break from the two and find a way to recharge "in health." Nothing like a good green tea, an elderflower sparkler or a walk in the park to produce a moment of calm. My advice this new year is to take a break from the vices – oh, if only I could only take my own advice!