From “zip-ping” to “velib-ing,” sexy alternative transportation solutions take the sting out of filling up When considering alternative transportation solutions, Mireya Navarro asks in her New York Times piece this week if it’s “really possible to be passionate about a compromise,” to which we reply, “yes, yes, and MORE yes!” As gas prices have everyone rethinking that three-year SUV lease, car manufacturers and cities around the world have devised stylish solutions for alternative transport and we can’t wait to get on board. Navarro writes, “For decades, automakers pitched cars as sex symbols, as extensions of drivers’ freedom or affluence or eye for beauty.” We think there is nothing sexier than keeping an eye on the environment while zipping about town and celebs like Cameron Diaz, Leonardo DiCaprio, Brad Pitt and Susan Sarandon agree. Here are some highlights from our favorite alternative solutions.
Bike Borrowing: A pay-as-you-go system, the velib’ in Paris was such a huge hit when it launched last summer, more bikes are being added as we type. Other cities around the world include Barcelona, Stockholm, and Copenhagen, with Washington D.C. debuting the US market this summer. City Car Sharing such as Zipcar, CityCarShare, igo and City Car Club have you covered in New York, London, Chicago, Philly, and the Bay Area, to name a few. Users pay small monthly fees and then rent by the hour (we’re talking $5.00, people.) Hybrids: We thought Toyota had this market locked up with the Prius, but we just saw our very first Smart car in New York City this weekend – adorable! Mercedes and Porche also have hybrids (who knew?) and you can check out a slew of others here.
Fashion, Photo-Finishes, and Forty-something upsets in Beijing
We here at BBC are flush with Olympic fever from all of the incredible stories coming out of Beijing this week. Jason Lezak’s unbelievable photo finish during the US men’s freestyle relay caused us to practically keel over in excitement as the US overtook favored France by .08 of a second. Dara Torres’ “age record”—at 41, becoming the oldest swimming medalist in history—has us declaring forty the new fourteen, as Torres swam alongside and overtook swimmers young enough to be her daughters. But the story that really has us buzzing is the gold-medal worthy classic-chic ensemble pulled together by Polo Ralph Lauren for the US Olympic Team. As international brands are using the Olympics as a platform to capture the attention and cement the future buying power of China’s increasingly wealthy citizens, fashion gold at the Olympics should be an indicator of PRL's potential for success abroad. With PRL’s signature classic-elegant chic in check, the US Olympic Team has cast asunder the work-out wear of yesteryear in favor of tailored shorts, blazers, knits and PRL’s signature polo shirts. You can catch your own Olympic fever with PRL’s gorgeous line here--but act quick, before it sells out.